A study from Edison Research is showing that 88% of 12 to 24 year olds still discover new music from traditional radio. Good news for those in the music publishing business who are used to having radio play ensure the success of an album or song. Radio has been such a powerhouse in the music industry that seems to be holding its ground a little better than the record labels in recent years. The thing that makes radio so powerful is that the reception hardware is built into multiple devices (especially cars) and there don't seem to be plans to remove it in place of a Wi-Max internet receiver anytime soon. I think radio may be around for a few years longer although the Internet will eventually take its toll. The question then will be, what will radio become when it's no longer the place to find and hear music?
You can see the full Edison report here.
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