Traditional radio is expected to post a revenue increase for 2010, the first time an increase has been seen since 2006. This is good news for the music industry overall as there are billions in revenue flowing from traditional radio in forms of performance royalties to songwriters and music publishers as well as as labels and artists in the form of music exposure.
This is also good news for the radio jingle business as that advertising money will continue to flow in to traditional radio stations.
Most radio stations now have a digital form online as well. If you're considering running an advertising jingle, you may want to consider making a buy on the digital side to tap into that growing market.
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